Bob Merz - Brand Positioning, Strategy and Turnaround
Bob cut his marketing teeth knee deep in suds and oil, sailed through the "dark side" of advertising, rang up sales in retail, cooked up menus and finally read the tea leaves. All this, just to gain one more market share, win one more client, make one more sale or build one more brand. Bob is a marketer's marketer, having crafted marketing and advertising strategy from both sides of the desk. As the "dreaded client" Bob led brands like Budweiser, Pennzoil and 7-Eleven. Then on that "dark" agency side as G.M. of BBDO Houston, he forged plans for brands like Pizza Hut, Shell Chemical, Texaco Gasoline and Aviation, Corterra Carpeting, Southwest Bank of Texas and others. Bob loves a business challenge.
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