Brand!t Marketing

Case Studies

CASE STUDIES

Resurrecting Pennzoil

The venerable Pennzoil brand was in decline, losing sales and market share to several competitors, most notably Castrol. (Read more.)

Restoring The Crown To The King of Beers

Budweiser sales momentum was in reverse. Additionally, the brand was being challenged by Miller High Life with a new, exciting image and a big infusion of cash by its new owner, cigarette king Phillip-Morris. The crown was slipping from the King of Beers. (Read more.)

Rx For Columbia Healthcare

A new national player in the healthcare market, Columbia, purchased 35 Houston-area community hospitals. Each had a following in its nearby service area. The Columbia name was a complete unknown, and research showed that the public did not like the idea of a corporate conglomerate taking over their neighborhood hospital. (Read more.)