BRAND!T Marketing Targeting the right message at the right time.

Sharon Hatzel - Strategy Analytics and Strategic Planning

For Sharon, marketplace analytics, surveys and studies must provide new and actionable information about the customer, the competition and the marketplace overall. Thorough analysis that leads to execution, combined with an eye toward a reasonable budget is paramount to her work. From readily available data to 1-on-1 interviews and focus groups, to a variety of secondary quantitative methods, Sharon uses all the tools to formulate the strategic go-forward plan. No project is too small or too large as long as it gives you the information you need to make smart, strategic decisions.

Sharon has significant experience in a variety of segments that cover both Business-to-Business and Consumer marketing, having helped decision makers in many fields. For example: Rx to OTC, Pharma (Contac, Neosporin, Sudafed, Actifed, Zantac, Ecotrin), Motor Oil and Pour-In Chemicals (Pennzoil, Quaker State, Havoline), Package Goods (Dial Soap, Tone Soap, Armour Meats, Frutopia Beverages, Blue Bunny Ice Cream), Retail (7-11, Texaco Star Mart, Prepared foods for C-Stores), Building Industry (Armstrong Ceilings, Flooring, Cabinets).

Whew... a lot of strategic thinking, leading to a lot of smart decisions.

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